User-agent: * Allow: / # Faceted navigation filters — blocked to save crawl budget; ?page= stays crawlable. Disallow: /*?*attr Disallow: /*?*brands= Disallow: /*?*priceRng= Disallow: /*?*sort= Disallow: /*?*category= Disallow: /*?*inPromo= Disallow: /*?*inStock= Disallow: /*?*stock= Disallow: /*?*sortBy= Disallow: /*?*sortDir= Disallow: /*?*itemsPerPage= Disallow: /*?*priceFrom= Disallow: /*?*priceTo= # Tracking params — 0 clicks, multiply every URL by campaign count. # AdsBot-Google ignores User-agent:* rules, so Google Ads landing page checks are unaffected. Disallow: /*?*rfrl= Disallow: /*?*utm_ Disallow: /*?*gclid= Disallow: /*?*gbraid= Disallow: /*?*wbraid=